Pay Per Click programmes can bring you lots of new clients but also can empty your wallets with zero conversions . Many folks optimise their ads for getting more clicks, but what about conversion rates?

Here are some tips regarding how to improve conversion rates in your PPC campaign:

1.      Ad copy and headline

How many times have you searched for let’s say “Toyota headlights” and instead of getting relevant results from AdWords campaigns you get ads like “cheap headlights”, “discounted headlights” and so on? Most of the times they are somehow related to your query but not exactly what you were searching for. Ads like that do not generate clicks, or conversions.

2.       Landing pages

Landing pages are vital for conversions. It is not enough to use the perfect ad in your campaign if your landing page does not sell at all your product/service. Along the fact that your landing page should contain title related to the query and the price (recent studies revealed that “visible” prices contribute to higher conversions), your page should be very user friendly and also contain a call to action.

3.      Do not underestimate the power of Google Analytics

Always try to keep a look on the long tail keywords and on the ratio expenses/income. If you have a keyword that brings let’s say 200 visitors but only 2 bought your product than something is wrong and you are only losing money instead of earning. Always be sure to track long tail keywords and add others when you discover ones.

In our next blog post we will talk about different ways in which you can increase your click-through-rate for your PPC campaigns.

Tags: google, google adwords, keywords

This entry was posted on Friday, March 25th, 2011 at 4:48 pm and is filed under Business, SEO / Marketing, Website Design. You can follow any responses to this entry through the RSS 2.0 feed. Posted by WebCreationUK You can leave a response, or trackback from your own site.