Why good video can be a plus for e-business
Leon
You can’t help but notice a fast-growing trend for embedding video into websites. And videos can have big advantages for on-line business – but only if the videos are well made, well executed and to the point.
It’s like everything on-line: you have just a few seconds to impress a new visitor and anything – including design, text and video – that looks a bit dodgy will be an instant turn-off.
The key is to offer video that truly offers added value because of unique and informative videoing. Also make sure you keep the video short and to the point.
If you stick to all these points (and maybe it is better to hire a pro to do your videos for you) then in many cases videos can actually offer a whole lot more than words. For example, if you wanted to tell a potential customer about the latest Wii game then it’s quicker and more effective to show them a video of the game in action than to try to explain the game in words.
Why not tell us about the good videos you’ve seen – and the bad.
February 20th, 2009 at 1:07 am
Hi Leon
I think there is an over exaggeration of embedding video. Not only can serps be gamed but the user is subjected to video content they have to watch for x minutes when all they probably wanted is approx a line of text of info which could easily have been done with text and saved a lot of time and effort on both parties to make/watch.
Now I’m not condemning it but giving an opinion as to it taking even more of people’s time than necessary. Sure it might be good content but remember the idea of people reading on the net is they skim read looking for something that is going to benefit them, then they’re onto the next thing, using video can only slow this down.