Microsoft is hoping that its new style of “simpler but smarter” searches will be enough to take on the big boys of the search engine world.

Re-branding as Bing.com, Microsoft believes the new search engine will offer strong competition for both Google and Yahoo.

Bing claims to make searching more relevant to the user by understanding the intention of searches, and grouping more related information to the original query.

So, for example, searches for a product will not only offer info about the item but will also link to reviews, accessories and online shops.

Microsoft’s plan is to reduce the amount of clicking a user has to do to find specific and related information.

Bing.com will go live first in the US and launches in beta elsewhere. Currently Google has more than 64% of the search market in the US, followed by Yahoo at 20% and Microsoft at 8.2%.

Tags: bing, microsoft, search engine

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