Blogging is big – but good blogging is not as easy at it might seem. And if you do not write a good blog then no-one is going to bother to come back to read more. So, in the end, one badly-written blog can be the end of the start of your blogging career.

And, remember, that a good blog with a strong following can also be the basis of a great business website.

Here are the top tips for writing the perfect blog.

Keep it relevant: If you’re writing a fitness blog, or a fashion blog, or a design blog, keep your postings relevant. The type of people that follow your blog will want to read about your topic area, and not about your latest domestic fiasco or the colour of your new car. (Unless, of course, you are writing a blog about domestic fiascos or car colours!)

The title: A title is like a label on your blog posting and the more specific and interesting it is the more people will want to read it. Think about how the title will look as a standalone item on an RSS feed.

For starters: Give the first line or two some impact. The more engaging the first line is, the more chance you have of people reading on.

What’s the point?: Make sure there is a point to your posting, rather than allowing the post to become a general ramble. It’s best to have a start, a middle and a finish to all postings.

Make it happen: Encourage readers to interact with your blog by posting a comment.   The more dedicated blog followers you have the better.

Quality control: Just like when you were at school, always read over what you have written and check for punctuation, spelling and grammar mistakes. Many readers are put off by a poorly written posting, even if it is an informal blog.

Keep on talking: If someone comments on your blog then take the time to talk back. Dialogue is the key to a good blog following.

Keep on blogging: Many bloggers start well but then they quickly run out of steam and only blog every once in a while. A good blogger will keep their site regularly updated with relevant and interesting postings. While this does take time it is worth the effort in terms of blogging disciples.