If you’re looking for more search engine power then it seems that vouchers could be the way forward.

A new report from Hitwise indicates that UK searches for terms including the word “voucher” have risen almost 50% in the last year. (The study took into account 4,500 terms, which is no small number.)

A spokesman said: “UK Internet searches for generic terms such as ‘voucher’ or ‘discount vouchers’ have decreased or remained flat.  The growth in voucher searches has come from people searching for ever more specific deals and discounts for particular products or retailers.”