The internet marketing is a huge opportunity for any small business to become a big, online one. It is not difficult to do this as long as you use some strategies that fir your online business and as long as you have a few tips at your disposal.

There are several types of internet marketing, but the most popular one is the search engine optimisation. Search engine optimisation refers to high ranking in search engines, a raking that allows your web site’s link to appear in the first pages of any search engine. Studies showed that internet users tend to visit just the web sites ranked in the first pages of the search engines, so this is what you have to make sure that you obtain.

Luckily, there are a few tips that will help you obtain high search engine rankings, so as long as you are familiar with them, nothing can go wrong with your online business. One of the things that you should do is to increase your web site’s link popularity. You can do this by increasing the incoming links and the internal links. If there are web sites that link to your competitors, you should ask them to link to your web site. The internet is a fierce environment with harsh competition, so you have to play by their rules in order to survive. One other thing that you can do is to include a TITLE tag as your first META tag and do this right after the HEAD tag. The TITLE tag should avoid ‘’stop words’’, as they are common characters and words that some search engines ignore, as they only intend to enhance the relevancy and the speed of their search results. A META DESCRIPTION tag should be included after your TITLE tag and the most important keyword phrase referring to your text should be contained by it. If you use a META REFRESH tag, you should make sure that the tag refreshes after more than 30 seconds, as some search engines consider pages that refresh in less than 30 seconds as being spam pages.

It is not a very complicated thing to obtain high search engine rankings, but you have to be familiar with the process in order to be able to obtain it. Internet users like web sites that are ranked first in the search engines; they love web sites that have site maps that are easy to access and navigable. Your web site has to meet these conditions in order to make sure that it will become a profitable one!

Many SEOs do not realise the importance of getting the backlinks they have recently created indexed.Although they might believe only building links to a website, the true fact is that most of the times only a very small fraction of all links created are indexed.

Here are some top notch tips for getting your backlinks found by Google, indexed and added to the whole picture:

1.      LinkLicious.me

This service can be accessed for free. Basically it creates RSS feeds from your backlinks and pings them until they get crawled.

2.      RSS Holder

Probably the most popular website for creating RSS feeds from backlinks and also for hosting those feeds was links2rss.com. However, as it was de-indexed by Google and also spammed to death, RSS Holder seems to be a nice alternative.

These are the steps you should follow:

-          Add your links and create an RSS from them

-          Submit the created RSS feed to RSS directories (there are many automation tools for this as well)

-          Bookmark it to as many websites as possible

-          Last, but not least, throw some Scrapebox/Xrumer links to all backlinks created

This will ensure a quick crawl by Google’s spiders and also a quick index rate.

3.      Drip feed services

Drip feed services such as Backlinks Genie or Dripable are getting more and more popular nowadays. Basically, you add a bunch of links to their dashboard and each they your links receive from 100 to thousands of links each day, thus ensuring your main backlinks getting indexed and also receiving some extra link-juice.

Getting higher rankings in  search engines is any marketer or business owner’s dream. Just creating a website and leaving it like that does not translate into a flood of traffic and sales, on the contrary, once it has been developed a proper SEO strategy should be applied.

As any SEO strategy includes link building, there are many folks out there trying to get results faster and not few times they have face this problem called “Google penalty”. Basically this means that you have been caught doing un-ethical link building such as spamming, over-optimisation and so on.

Here are some tips to prevent being penalised by the search engines or even worse, banned from appearing in their index. There are two major penalties that a website can receive, here they are below:

1.      Anchor text over-optimisation

We all know that getting higher rankings for a certain keyword means getting backlinks anchored with that very keyword, but going overboard with this can lead to a over-optimisation penalty. Building backlinks anchored only with a keyword can definitely trigger some red flags.

Prevention – use a set of long tail keywords and point backlinks to your website anchored with those. Not only that you will prevent getting an anchor text over-optimisation penalty but you will also start ranking for other words that might bring you some targeted traffic.

2.      Link buying penalty

Although Google clearly states that any attempt to manipulate search results by buying links can affect a website’s rankings, there are thousands of website owners still choosing this route. There are many places where people can buy links and this market seems to be huge. You should definitely avoid this practice and try to aim for natural backlinks earned by merit – best strategy on the long run

Although increasing the SERPs for a certain website is probably the best way of getting laser targeted visitors in need to buy the services/products you are selling, there are many other places from where you could grab a good piece of traffic.

Although community forums are mainly used by SEOs for link building, these are a great place to grab attention and to drive more customers for your business. There are probably tons of forums for each and any niche and thousands for more popular ones such as SEO, web design, weight loss and so on.

However, not just any post added on a forum could bring visitors to your website. Here are some great tips when replying/creating new threads on an industry related forum:

1.      Always use a signature – most important

Many forums allow adding a signature with a link back to your website after 1, 10 or 100 posts. Do not start spamming the boards with posts such as “great writing” etc only for getting a signature. Always try to add some value to what you reply.

However, use a great call to action when composing it. Probably the best way for doing this is to use this pattern: text url+anchor text.

2.      Create threads

Open threads containing tips related to your niche. Do not try to copy/paste from other places, people will notice that and you will not get the desired results.

3.      Be interesting

Always add some spice to a post. Search most viewed posts and try to add a little from your experience. Those posts are the most visited ones and your expertise in a certain niche will be rewarded with traffic.

4.      Check grammar/spelling

Always do that! We all make mistake but adding a post with many grammatical error will raise some flags here and there.

You have probably used before Google Webmaster Tools to check your traffic, keywords and many other aspects concerning your website. However, have you ever considered using this very powerful tool from Google to tweak your already published articles and to get a boost to your content, in terms of visitors?

If your response is a concise no than this blog post is definitely for you. There are some small steps you should follow for getting the most out of a blog post:

1. Login to your Google Webmaster Tools account

2. Check the Search Queries that lead traffic to your blog

3. Now here comes the most important part:

-          Pick up the keywords you are ranking high for but have a very low CTR

-          Optimise them – create a more appealing call-to-action title, tweak your description and watch out the click-through-rate increasing in a matter of days/weeks

4. The last part is related to keywords that get a large number of impressions but you do not rank high for them (such as position 6-7 or below)

5. See if the blog posts contain that very keyword in title and description; if not, add them!

6. Link Links Links – build links to those blog posts; as they have large numbers of impressions they are definitely some good traffic-bringing keywords, just that they need an extra-push in the SERPS

Important tip: before building backlinks to your blog posts from external places, always check out other opportunities on your website! You probably have tens of places where you could place an internal link, with the desired anchor text. Internal linking is a very important aspect when it comes to link building and SEO in general.

When it comes to search engine optimisation, one thing is clear: you can rank a website in a low competition market only with a perfect on-page optimisation and no backlinks, but you will not be able to rank a website with the worst on-page SEO and thousands of backlinks.

Considering SEO as a pyramid, the on-page part is best seen as the foundation on which your whole strategy should be built upon. Below are probably the best on-page SEO tips that should make a perfect start for any website.

1.      Google-friendly URLs

Always make sure that your URLs contain keywords and not some weird numbers and letters saying nothing about your page/website. For WordPress users, the easiest way of doing this is by tweaking the permalinks to show the post/page title instead of other long-ish phrases/characters.

2.      Title and meta description

Although title seems to be an easy pick, most of the times webmasters do not take full advantage of using it properly. On the other hand, meta description is not only a fantastic way to clearly show search engines what your website is about (and furthermore rank for some additional keywords) but also the piece of content that can make the difference between a good CTR or a poor one.

3.      H tags

H tags are perfect to have targeted keywords included, so definitely should be used. Advice: try to use only 1 H1 tag/page.

4.      Images

Not only that you should use the alt description of a certain image with the keywords you are trying to rank for but a big mistake many webmasters usually do is the fact that they are using not-optimised names for their pictures/photos. For example, you have probably encountered many pictures with names such as 189432.jpg when there is a big chance of getting higher rankings with an optimised image name. Moreover, Google Images can be a great source of traffic so ranking an image higher should also be a great move.

5.      Internal linking architecture

This is probably the best way to help your internal pages/homepage rank for some long tail keywords while internal links (with proper anchors) do really help in search engine optimisation. Check your previous published content, see what they can link from your website, choose your anchors wisely and start working on them.