More and more blogs and websites are now including podcasts. With the right piece of relatively cheap kit a podcast is easy to produce and embed on your blog. Here’s why a podcast could help to boost your website or blog traffic.

Podcasts talk to people: Not everyone wants to read advice and tips but they may well be keen to listen, especially as they can listen while doing something else (such as making a cup of tea).

You can be shy…and still have a podcast. Not everyone likes to stand up in front of people to offer advice, tips and information so a podcast makes the ideal medium for people who are a little shy.

New ways to blog: It’s not always easy to think of new topics to blog about on a business website. A podcast offers the opportunity to record short interviews with important people in your industry. It’s a great way to keep your website updated.

Podcasts are still new: A podcast can help to get your website noticed. If there are other similar websites in your niche that don’t have podcasts then your website will be just that bit different. And these days web visitors are always on the look out for something different.