Website Design Blog - WebCreationUK » on-line marketing

Tesco adds weight to on-line ventures

WebCreationUK — Thu, 18 Mar 2010 10:11:03 +0000

If Tesco is at it then there’s a good chance it’s time for others to do the same. The supermarket giant has been working hard to expand its on-line business arms and this week comes news that it is about to launch a new property website venture.

Tesco has joined forces with estate agency Spicerhaart for a solely on-line project iSold.com. The estate agency service, which will not have a high street presence in the foreseeable future, will be aimed at buyers and sellers in the Bristol area.

It’s fair to suggest that Tesco’s new venture is further confirmation that on-line companies, whether service-based or ecommerce, continue to be the future of business in Britain. Well, that’s our opinion, in any case.

Gap set to launch UK ecommerce site

WebCreationUK — Fri, 05 Mar 2010 09:40:35 +0000

Another major high street retailer is aiming to grab their share of the on-line sales market. News has just been revealed that UK fashion retailer Gap is to launch an e-commerce store in the UK later this year.

The on-line store, which will cover Britain and nine other western European countries from a distribution base in the UK, will sell Gap-branded fashion items and its Banana Republic clothing.

Gap has already dipped its toes in the e-retail marketplace after debuting via major ecommerce retailer Asos in 2009. It clearly liked what it found and is now keen to expand its on-line sales.

So, another positive story in the fast-expanding world of on-line sales stores and ecommerce sites.

Trends for growth on on-line marketing budgets

WebCreationUK — Tue, 23 Feb 2010 12:58:37 +0000

A new report brings further evidence that businesses are cutting their marketing budgets with more mainstream outlets, such as radio, TV and print, while aiming to build their on-line brand reputation. The joint research, by Econsultancy and Exact Target, estimates that there will be a 17% increase in digital marketing spending by the end of this year.

It’s thought that businesses are keen to direct their efforts into more on-line marketing strategies because they are cheaper than more traditional forms of advertising. It could also be that on-line marketing is more accessible and appears fresher and more exciting.

More than 70% of participants in the survey said they were increasing budgets for social media marketing through sites such as Facebook and Twitter, while 65% plan to increase their budget for on-site social media.

Other findings include:

* 41% of marketers plan to decrease spending on print and radio marketing in 2010.

* 64% of companies plan to increase budgets in SEO.

* 56% plan to increase budgets for mobile marketing.

* 54% plan to increase budgets for email marketing.

* 51% plan to increase budgets for paid search.