Despite the fact that so many more people now use their mobile phones to access the internet (and we’ve seen the rising figures in this blog) a recent survey has revealed that only around a third of company marketers believe that optimising digital content for mobile devices was “important”.

The study by eROI also found that almost 30% “weren’t sure” about the merits of optimising digital content for mobile devices.

Meanwhile a quarter of the 500 companies and businesses question said they were “testing to determine the importance”.
Some 15% thought that optimised mobile experiences “didn’t matter”.

A spokesperson for eROI said: “What is staggering is that mobile is here and while a lot of marketers talk about it, not a lot of people are doing it right.”

If you haven’t yet optimised your website for use on mobile devices then perhaps its time to check out WebCreationUK.