You can’t help but notice a fast-growing trend for embedding video into websites. And videos can have big advantages for on-line business – but only if the videos are well made, well executed and to the point.

It’s like everything on-line: you have just a few seconds to impress a new visitor and anything – including design, text and video – that looks a bit dodgy will be an instant turn-off.

The key is to offer video that truly offers added value because of unique and informative videoing. Also make sure you keep the video short and to the point.

If you stick to all these points (and maybe it is better to hire a pro to do your videos for you) then in many cases videos can actually offer a whole lot more than words. For example, if you wanted to tell a potential customer about the latest Wii game then it’s quicker and more effective to show them a video of the game in action than to try to explain the game in words.

Why not tell us about the good videos you’ve seen – and the bad.