It all depends on whether you think it’s cheating to use paid text links, or not.

But if you’re firmly in the “yes, let’s have more paid link texts” camp (which many people are) then you’ll be delighted to hear about the latest service that claims to undetectable by Google.

Hurrah, say them, for InLinks.

But the new service has caused (yet another) a storm at Google, where Matt Cutts has made it very clear that “selling such links that pass PageRank is a violation of our quality guidelines”. Other search engines are of a similar opinion.

There is some cautionary advice from internet experts, too, many of whom believe that buying links should only ever be a short-term solution for jump-starting your rankings

while you swing your PR/marketing machine into full gear.

Google, it’s been claimed, has a preference for brands and the more web owners work normal PR and advertising the better your rankings will be. Apparently!