Link building is a vital tool for boosting your search engine rankings via a blog. Once you have your blog up and running then you need to fill it with great, engaging content. It’s also important to have links from relevant, credible sources.

Here we bring you the final blog in a three-part top tips series for link building:

PR: Sending out press releases via wire services with a link to your blog can be a great way to get your blog known about. Many blogs and some news sites will re-publish your press release exactly as it was distributed, including links back to your blog.

Be sociable: Get into chats on social networks with other likeminded bloggers. And then try to be useful! Share their links, retweet etc. Only do this where you genuinely want to but try to be communicative. In return it’s likely that other bloggers will start to engage with you, too.

Hire a blogger: Some bloggers now have guest blog writers on their own blog. This can be helpful in increasing cross-links to each other’s blogs.

Link building is a vital tool for boosting your search engine rankings via a blog. Once you have your blog up and running then you need to fill it with great, engaging content. It’s also important to have links from relevant, credible sources.

Here we continue our three-part top tips series for link building:

Linkbaiting: You have to get out there and promote yourself so that anyone interested in your blogs/website might then link back to you. But make sure you target the right audiences. Again, you’ll want create useful and relevant content.Make use of Twitter and Facebook for marketing your blog/website. And make your entries interesting and enticing so as to encourage others to link back to you.

Go write: It’s worth writing and commenting on other blogs. People will then start to know your name. It’s also here that you’ll find other people that are writing in your area – and from there you can start to link and network with them. Make sure you link to your blog from other blogs – but only do so if it’s relevant.

Your domain: Include your blog URL in profiles and bios on social media sites.

Write reviews: This is another great way to get other businesses to link back to your blog. Writing test-drives, reviews and testimonials about services and products may lead to link-backs.

Listings: Lists such as events and jobs should always have a link back to your blog. Blogs can be effective tools for promoting events and if you are listing your event with third party services, a link back to your blog post with more details will be useful to readers who want to know more. These kind of links are great for search engines, too.

Link building is a vital tool for boosting on-line business search engine rankings via you blog. Once you have your blog up and running then you need to fill it with great, engaging content. It’s also important to have links from relevant, credible sources.

Here we start a three-part top tips series for link building:

Content is king: Oft repeated in this WebCreationUK blog is the fact that good, engaging content is vital for gaining followers of your blog in the first place. Spend some time looking at blog posts that already rank well in search results and try to repeat this topic/format. If you can’t find the time or creativity to write your own blog then hire a professional to do so for you.

Look at your competitors:  Find out who is linking to competitor sites that are not linking to yours. Ask sites linking to multiple competitors to link to yours as well.

Make comments: Find other relevant blogs and make useful comments on them and also offer links to useful related info on your blog or site.

Ask around:  Other blogs might be happy to add you to their blogroll. Don’t be afraid to ask. And make sure you submit your blog to RSS directories.

We will be continuing this blogging advice series in the coming weeks so why not add our blog to your RSS feed or blogroll?

Everyone knows that links are a vital part of Search Engine Optimisation. But how do you maximize these links from other sites? Here are some tips from the experts:

Google Alerts: Use these to monitor search results for sites that are similar to yours. So, say you were trying to get links to your site from http://www.universitynewstoday.com go to Google Alerts and set up this alert:

Search terms: “universitynews site: edu”

Type:  “Comprehensive”

How often: “Once a day”

This will cause Google to notify you of new .edu domains that have university content, but do not have a link to University News yet. Once you spot those sites you can discuss with webmasters the possibility of linking.

Buy a link: You can legitimately buy links from charity websites. To do this, do a search with “your keyword” + “sponsor charity” or “charity”. Once you find good sites, contact webmasters and ask if you can get a link for sponsorship. For example, if you’re after “Glasgow therapist” search for “Glasgow therapist sponsor charity” or similar. Technically, you’re not buying links but doing good deeds.

Go networking: Speak to pals, acquaintances, business colleagues and see if you can do a “links trade”. In other words, “I’ll link you if you’ll link me”. It might be a bit random but it costs nothing and it might very well help to improve SEO just a little.

Every little helps in the great big SEO world.