Gap’s on-line sales website for UK customers is now up and running. At the same time the parent company, Gap Inc, launched a site for sister fashion brand, Banana Republic.

Both websites have an .eu domain and on-line customers can choose Gap, GapKids, babyGap and Banana Republic products with one shopping basket,  checkout and shipping.

Stephen Sunnucks, president of Gap Inc, Europe, is reported as saying: “We put a lot of research and time into building a dedicated UK eCommerce platform. We are delighted by both websites.” Their next step will be to expand on-line shopping to further European countries.

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