Here’s a list of the tasks:

Great words: It’s one thing having a good-looking, all-flashing, all-dancing website but it’s also vital that you have good copy. Essentially the words are what will interest the majority of people so make sure these are well-written or professionally written (hire a copywriter if in doubt).

Marketing:

• Get into networking on-line and face-to-face. Tell people about your site and hand out business cards, leaflets, t-shirts… whatever will help people to remember your website address and what your business is all about.

• Newsletters are also a great way of keeping in regular touch with a range of potential customers (again, you might want to hire a pro to write good newsletters).

• Press releases: Find a freelance PR or journalist and ask them to help you with a few basic press releases.

• Forums: join forums and web groups connected to your own business and participate by sharing your knowledge.

Blog it: Search engine spiders love regularly updated copy and keyword-rich copy and one of the best tools for this is to write blogs linked to your website. Make it easy for your readers to keep tabs on your new blogs by offering an RSS Feed. And let them comment on your posts – they’ll want to see what you have to say about their comments, too.

Check out the competition: See what rival websites are up to, what they are offering, what their content is like, etc.

Finally, don’t be afraid to make changes: You might have a shiny, new website but if some areas are not working as you felt they should then make some changes. Ask your designer to make some adjustments or speak to a copywriter about sprucing up the content.

More products/services copy

Don’t assume that web visitors know and fully understand your products or services. Not many people are experts, so the best plan is to offer a visitor clear and detailed information about what exactly it is that you do.

Tip 1: Create a new page for each service that your offer. Go into some detail, although it won’t help if you bamboozle visitors with info. Basically you need to outline a serve and tell visitors why s is special.

Tip 2: Also, most people will jump to a service that most interests then so ensure that your service pages can each act as a stand-alone description.

Tip 3: You can add testimonials or case studies for added value and content.

Tip 4: Each page will be more Google-friendly than a catch-all page that mentions a whole host of services in passing.

Expert articles

You could launch an articles section on your website offering clients advice or information that they might usually expect to pay for. For example, if you have a soft-furnishing business why not add articles about how to create a particular room look or the latest trends in fabrics?

It’s possible to publish such articles on your site in several different ways, for example, as a newsletter, a blog or video links.

In the first place, the content of your website must read well for the user. It must be interesting, authoritative, entertaining and creative to gain maximum conversions. But a clever writer will also pay a lot of attention to getting the copy right in titles, headings, tags, intra-site links and external links.

Titles
These are very important and usually the first thing read by both real and virtual visitors. A title must contain keyword targets at the individual word level while attracting interest in potential readers as a whole phrase too. Never, ever leave your page “untitled”. And never, ever waste valuable space by making your company name the title of every page.

Keywords that are relevant to the page should be part of every page’s title:

Heading tags
These define the headings and subheadings of your article to both readers and search engine spiders. By default they appear larger than normal text and are bolded. While they are not a magic ranking bullet, they are looked at with more importance than average text and are an opportunity to show spiders the themes of your content and what keywords you wish to rank for.

The H1 tag
This is the main heading of your article and is the most important, rather like a headline in a newspaper. It should state clearly what the article is about and include the main for SEO.

H2 tags
An H2 tag defines subtopics. Again make it descriptive and useful with keywords included.

H3 tags
These act as sub-sub headings where necessary.

One topic per page
Keep content simple by sticking to one topic per page where possible. This doesn’t only make sense for ease of reading but also works best for search engine “crawlers”  that have algorithms that tend to work best on one concept at a time. Also, limiting the writing to one topic at a time helps with the task of placing keywords in 
the meta descriptions, page title, body copy, tags and links.

Write, write, write
Search engines and people love new information so consistently update your website with fresh content and they will visit more often.