So one minute it’s being reported that Twittering is one of the most important social media marketing tools - and the next we’re told that almost half of the Twittering is “babble”.

A new study by market research firm Pear Analytics of Twitter has found that 40% of the messages sent via the service are “pointless babble”.

Almost as prevalent as the babble were “conversational” tweets that used the service as a surrogate instant messaging system.

In fact, the study revealed that only 8.7% of messages could be said to have “value” in passing on news or information of interest.

So it seems that if you are planning to employ someone to do your social media networking you’ll need to make sure that their Twitters are relevant and useful to your particular business.

Tags: twitter

This entry was posted on Monday, September 21st, 2009 at 5:02 pm and is filed under Site Content. You can follow any responses to this entry through the RSS 2.0 feed. Posted by Leon You can leave a response, or trackback from your own site.