It’s widely regarded that the first text in most website pages should be a summary of one or two sentences telling the viewer exactly what is the function of the page.

This starter-summary has several important functions.

• It is a quick way to tell the reader what your page is about.
• It helps you, the writer to sum up what your page is all about.
• It can double as the text seen in search engine results (after the page title)

How to write a summary:

* Get to the point quickly. Don’t waste time giving background info, this is the place for direct, specific information about your page, not the whole site.

* Write the summary so it makes sense when read as a stand-alone item.

* It must be useful in search results

* It should be not more than three sentences.

Here are two simple page summary examples:

1) Use this page to find out more about the coaching and training sessions at Glasgow Triathlon Club. There is also a link to the useful club forum.

2) If you’re looking for hill walking routes in the Aviemore area then this is the page for you. There is a range of graded routes from easy/beginner to expert/experienced.

Tags: content, copy, text

This entry was posted on Friday, March 13th, 2009 at 4:01 pm and is filed under Site Content. You can follow any responses to this entry through the RSS 2.0 feed. Posted by Leon You can leave a response, or trackback from your own site.