Facebook users who click through from the social media site to news and media websites are more loyal to these sites than those coming from Google News, it was revealed last week.

Stats collated by Hitwise showed that of the five most popular print media websites in the week ending March 6, more than three-quarters of Facebook users were returning visitors. This figure compares to two-thirds from Google news.

A Hitwise spokesperson is reported as saying: “Interestingly, visitors from Google are less likely to be returning visitors than average for either Google News or Facebook. This reinforces the long-term value to news and media organisations of working with the likes of Google News and Facebook.”

Tags: facebook

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