News from an On-line Marketing Summit in America reveals a host of important points for ecommerce and on-line businesses to take on board.

Being human still counts: This doesn’t have to mean getting out there for face-to-face meetings but it does mean engaging in social media conversations. Again, it’s Twitter, Facebook, LinkedIn that are where the newest and most effective methods of marketing are taking place. In the business world the key is to engage other people in conversation that introduces your brand. I.e. You want to get the name of your company out there but you want to give it a human face, too.

Email marketing will grow: It’s predicted that 40% of mobile phones will be smart phones by 2014. So anyone in the business of marketing should check their emails for compatibility with mobile formats. Another top tip would be for retail marketers to issue vouchers and coupons (another big trend) via mobile phones.

Experimentation is not enough: A new survey reveals that most e-commerce and on-line are still only “experimenting” with social media. A social media strategy is vital if businesses are to have effective marketing campaigns in the future.

So now you know you’ve seen the future it’s time to put your email marketing campaign into action.