If you’ve not heard the story about drinks giant Pepsi and the end of Super Bowl advertising then it’s time you did. Just before Christmas, and after 23 years of traditional advertising placement at the hugely popular US Super Bowl events, Pepsi made the decision to change its marketing drive

Perhaps this seems like a strange move given that the Super Bowl is one of the most watched events in America. Then again, the Super Bowl is a US-only event and has a somewhat limited international audience. Added to this most, Americans are probably already aware of this huge drinks brand, so perhaps someone decided it was time to look at a fresh, more multi-national campaign.

In particular, it’s thought that Asia will be the next big focus for Pepsi. And who are renowned as one of the biggest users of social media? Asia, especially China. It’s also the case that Pepsi’s biggest rival, Coke, is one of the most popular brands in China. So you’re beginning to see how Pepsi is starting to think.

If Pepsi is to break into new markets and to compete against the competitors then social media marketing is likely to be the best way forward. In tough economic times it also makes good financial sense as social media marketing is a great deal cheaper than more traditional forms – and far easier to keep fresh and in the public’s mind.

So if the big brand players are at it – then every business should be taking note, and action. It will definitely pay to get into social media marketing asap.

Tags: social media, social media marketing

This entry was posted on Thursday, February 25th, 2010 at 2:32 pm and is filed under SEO / Marketing, Website News. You can follow any responses to this entry through the RSS 2.0 feed. Posted by WebCreationUK You can leave a response, or trackback from your own site.