A new report brings further evidence that businesses are cutting their marketing budgets with more mainstream outlets, such as radio, TV and print, while aiming to build their on-line brand reputation. The joint research, by Econsultancy and Exact Target, estimates that there will be a 17% increase in digital marketing spending by the end of this year.

It’s thought that businesses are keen to direct their efforts into more on-line marketing strategies because they are cheaper than more traditional forms of advertising. It could also be that on-line marketing is more accessible and appears fresher and more exciting.

More than 70% of participants in the survey said they were increasing budgets for social media marketing through sites such as Facebook and Twitter, while 65% plan to increase their budget for on-site social media.

Other findings include:

* 41% of marketers plan to decrease spending on print and radio marketing in 2010.

* 64% of companies plan to increase budgets in SEO.

* 56% plan to increase budgets for mobile marketing.

* 54% plan to increase budgets for email marketing.

* 51% plan to increase budgets for paid search.

Tags: on-line marketing, social media marketing

This entry was posted on Tuesday, February 23rd, 2010 at 1:58 pm and is filed under SEO / Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Posted by WebCreationUK You can leave a response, or trackback from your own site.