A survey has backed up the theory that if e-tailers are hoping to boost business then “discounted”, “free”, “free delivery” and “vouchers” are great keyword attractors.

The report by Hitwise looked at how searches for these promotion-type terms increased dramatically at period such as Christmas.

Interestingly it was also revealed that these kind of searches tended to be among more affluent on-line shoppers.

So, here’s a tip for on-line business: If you’re hoping to increase revenue, and especially during the festivities, why not try throwing in a few attractive freebies. Make sure your “free” and “promotion” keywords are easily searchable – and then keep track to find out if on-line interest/sales rise.

Tags: e-tailers, on-line marketing

This entry was posted on Tuesday, January 5th, 2010 at 10:56 am and is filed under SEO / Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Posted by WebCreationUK You can leave a response, or trackback from your own site.