Why Twitter could be great for your business
JodiTwitter is the big buzz word at the moment, especially in the world of on-line business marketing. But perhaps you are still not convinced about the values of this social media network. Here we bring you some of the reasons why we believe tweeting is becoming even more important for your on-line company, whether you’re selling products or services.
1. Twitter lists: The Lists gadget could be the key to getting your tweets to appear all over the web. Better still, if you can get tweets to appear on relevant/niche websites and blogs then you’ll be preaching to an already converted audience. Ideal is you’re competing against other companies to sell better/cheaper products or services.
2. It’s an open market: Social media is an “open” place where messages are shared among a range of sites including Facebook. Twitter is the way of getting a message out but it’s likely that other people, using other social media networks, will also end up reading the message, too. An analogy would be: Woman chats to friend she meets in the street about a new dry cleaning service she thinks is very good. The friend then tells another woman at the school gates while picking up her child, which is also overheard by a parent standing nearby, who goes home and tells her husband. Just imagine how this type of chat would spread on twitter and social media networks.
3. A passion: One of the key aspects of Twitter is that it links people with niche interests. While Twitter will bring you lots of random traffic it is also very good at relaying traffic from people who are passionate about your topic or subject, too. If you have successfully tweeted about a reputable product or service to sell then your aim is to get people retweeting – that is, tweeting about your tweet. If people retweet then it shows they like your product or service and they are willing to vouch for it on the open web. Everyone likes a recommendation, don’t they?
Tags: on-line marketing, twitter