Media research company Nielsen recently set out to prove that social media use put a significant dent into email use. They believed that the more time people spent on social networks, the less time they were likely to spend using email.

However, the subsequent research revealed that the opposite occurs: the people consuming the largest amount of social media are also the people consuming the largest amount of email.

It makes sense, really. We often get our social media updates through our email anyway, via notifications. It’s also quite possibly the case that people who use social media more are on their computer more – and therefore more likely to use their email too.

It does appear that an increase in one communication channel correlates with the other.

Tags: email, social media, social networking

This entry was posted on Thursday, October 22nd, 2009 at 3:48 pm and is filed under SEO / Marketing, Web Fun. You can follow any responses to this entry through the RSS 2.0 feed. Posted by Leon You can leave a response, or trackback from your own site.