Rather like window shoppers on the high street, most on-line customers tend to browse, look around some more, and then return to a site to buy.

A new study by McAfee of 163 million online shoppers revealed that the majority are “digital window shoppers”.

But where shoppers see a security cue, conversions were 11% higher. Indeed, the longer it took a customer to complete a sale, the more responsive they were to security cues.

A senior research analyst for McAfee is reported as saying: “On-line retailers who ignore the role security plays in converting digital window shoppers to customers are missing out on a great deal of money.”

The survey found result also revealed:

* 65% of all shoppers will wait a day or more to complete a purchase.
* The average delay in completing a purchase is 33 hours and 54 minutes.

Tags: Ecommerce, mcafee, window shopping

This entry was posted on Monday, October 12th, 2009 at 1:04 pm and is filed under Ecommerce, SEO / Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Posted by Leon You can leave a response, or trackback from your own site.