Business blogging growing the fastest
Jodi
A recent study estimates that a third of all companies now use blogging for marketing purposes. This is predicted to rise to 43% in the next two years, according to eMarketer. There’s also evidence that smaller companies are becoming more enthusiastic adopters of blogs than larger companies.
Meanwhile, in the consumer market it is social media use that is growing faster than blogging.
According to eMarketer the difference between corporate and consumer social media use is that companies and businesses are finding that blogs fill a specific niche that other forms of social media can’t do so well.
Blogs are claimed to more effectively “drive site traffic, improve brand awareness, generate sales and improve customer service”.
You can speak to WebCreationUK about blog intergration on your website or any of your other web design needs.
Tags: blogging