A new piece of research has revealed the growing importance for retailers to create “multi-channel” outlets. The report from FreshMinds shows that traditional retail channels are shifting more towards the internet and mobile phone apps but that there is still a need to pay attention to back-end services, for example, good customer service and deliveries.

It’s become very clear that there are huge sales-boosting opportunities for high street retailers and offering an ecommerce outlet widens the potential net of customers massively. The problem occurs, however, when this expansion arrives and the retailers are not able to deliver products or deal with the increased need for customer service.

The message is that to retain your brand quality and shoppers’ respect it’s vital that companies pay attention to all areas of their business. Take note, if you’re planning an on-line expansion anytime soon.

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Tags: Ecommerce, online retail

This entry was posted on Monday, August 23rd, 2010 at 11:36 am and is filed under Business, Ecommerce, SEO / Marketing, Website News. You can follow any responses to this entry through the RSS 2.0 feed. Posted by WebCreationUK You can leave a response, or trackback from your own site.