It might surprise you to hear that YouTube is the second largest search engine. This massive web player attracts hundreds of millions of users a month, while 15 hours of video are uploaded every minute. All of which makes YouTube a great tool for website owners, especially if you have a bit of videoing ability.

Video ranking
The key to making good use of YouTube’s SEO and marketing potential is to aim to improve your video ranking. Here are some tips for improving your video ranking:
* Include an accurate and descriptive title.
* Make sure your description is, well, descriptive. It should be accurate and unique, and written with complete sentences.
* Descriptive keyword tags but avoid “keyword stuffing”.

Social networking
But YouTube is much more than just a video search engine. It’s also considered to be a powerful social networking community site. Which means that community opinion counts. As with any other community on the web, your best results will come if you actively participate. So, ideally, you should be aiming to share videos with other members. Try experimenting with:
* Annotations,
* Video responses
* Thumbnails.

Embedding
What’s more, YouTubers should also ensure their videos are embedded to make them more “discoverable”.

Analytics tool
Find out more about videos on YouTube by using the analytics tool to:
* Check demographics
* Find where video are posted
* Discover who posted videos
* Check Hot Spots, that is you can pinpoint the specific parts of the video that get viewed the most.

There’s a whole world of YouTube marketing out there that many people haven’t even considered. Now start filming!

Tags: marketing, seo, video, you tube

This entry was posted on Friday, April 3rd, 2009 at 6:01 pm and is filed under SEO / Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Posted by Leon You can leave a response, or trackback from your own site.