Google SERP revamp means theres another reason to blog
Jodi
If you needed another reason to blog for your business, here’s one. You will have noticed that Google has rolled out its redesigned search results page. Like other search engines such as Yahoo, visitors now see a left-hand navigation panel on the hugely popular Google site.
While most of the features on this revamped page are not new, many are now far more prominent. Some of the options are fairly standard, such images, videos, maps, and news. But there is much greater emphasis now being placed on other types of results such as, blogs, updates and discussions.
Google Blog Search has been around for a while but now users will notice it more – and will be much more likely to use it for searching. Instead of having to go to the Google Blog search engine itself or the “click to show options” link from a Google SERP, Blogs is simply a visible option for any given query. That means if people want to see commentary for the subject they searched for, there’s a good chance they’ll go to this set of results. So it’s time all businesses where blogging, isn’t it?
