Why spelling errors can turn off ecommerce customers?
JodiHave you ever spotted a sign with a mis-spelling or an apostrophe out of place? Did it make you reconsider the professionalism of that place, shop, restaurant or establishment? Of course it would. Poor spelling and grammar appears sloppy and careless.
The same is true of websites and ecommerce sites. In surveys, more than 50% of people are turned off by spelling and grammar errors on websites. Many of these say that it would put them off using the website whether it’s a service of an e-tailer.
So it’s clear that it’s worth spending some time checking that your website is free of spelling and grammar mistakes. If you do not trust your own judgment then ask a trusted friend or pay a journalist or copywriter to take a look over your website.
It is highly likely that they will find a few mistakes (everyone makes mistakes) and they may even find a whole host of errors. Once these have been sorted you can be sure that potential customers will not be put off your site by something as simple-to-rectify as inaccurate copy.
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Tags: Ecommerce




January 4th, 2011 at 3:20 am
really nice blog thanks for the info!