Demand for iPads and iPhone 4s has far exceeded Apple’s expectations, the company has stated. Apple has admitted that it had a backlog of orders at the end of the last quarter and that they are “still selling both of those products as fast as we can make them”.

Not only are they selling every iPad and iPhone 4 that they can produce but they also claim to be “working around the clock” to address the supply/demand imbalance.
Some commentators have questioned whether Apple created a “shortage” of these devices simply to make more of a buzz about the iPad and IPhone 4, but the company denies this.

“We do not purposely create a shortage for buzz,” Apple’s Tim Cook is reported as saying. “I’m not sure where that comes from, but that is not our objective. We would like to fill every customer’s orders as quickly as we can.”Apple has been taken by surprise by the iPad’s sales rate.

Cook added: “We went into the iPad thinking that planning a one-million-per-month capacity was a very bold move. A lot of the industry analysts were predicting that we would only sell somewhere around that number for the whole calendar year. As you know we did one million the first month, then the second million the second month, and the third million the third month.”

Sounds like Apple is one company sitting in a fortunate economic position.

Tags: apple, ipad

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