Women the biggest spenders on-line
Jodi
Women buy less on-line yet spend almost twice as much as men, according to a new survey. Women in North America are the biggest e-retail spenders of all, found the VGMarket study.
The stats look like this:
- The average woman spent £33 on on-line goods compared to £18 for men.
- 75% of respondents had bought goods on-line, and about half planned to spend the same amount again in the next 12 months.
Another interesting section of the report focuses on social networking games, including FarmVille and Mafia Wars. Researchers found that the most popular types of virtual goods purchased with “in-game currencies” were virtual gifts and “wearables”.
It will be interesting to see what happens later this year when Facebook launches a virtual currency, “Facebook Credits”, that will make it even easier for users to purchase virtual, and eventually physical, products.
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Tags: e-retail