A survey has revealed that many more shoppers are checking on-line recommendations before making a purchase. Marketing firm Cone found that 81% of Americans go on-line to verify recommendations. The figures are further broken down:

• Just over 60% of these people research product/service information
• 55% read user reviews
• 43% search ratings websites.

It seems that personal recommendations alone are no longer enough to guarantee a purchase, as 77% of consumers say they are more likely to purchase products or services when they can find additional recommendations about them on-line.

Of 
those aged  25 to 34, on-line verification is even more vital as the report found that 91% go on-line to check out recommendations before making a purchase.

There are also some categories of products that  are more likely to encourage people to check out recommendations. These include purchases of products that people hope to own for many years and also products that make health and safety claims.

It seems that these days, more than ever, companies and marketers should pay greater attention to what is being said and reported about their products and services.

For more infomation on online shops and web design, take a look at our ecommerce package.

Tags: online shopping

This entry was posted on Friday, July 23rd, 2010 at 9:59 am and is filed under Business, Ecommerce, Website News. You can follow any responses to this entry through the RSS 2.0 feed. Posted by WebCreationUK You can leave a response, or trackback from your own site.