News from Google: Place Search launched
JodiIt seems that Google is rolling out changes after changes, and the latest one is related to the local results – the Place Search. It is not unusual that they put a lot of emphasis on local searches while we all know this type of search is getting more and more popular these days. Whether we are looking for a plumber, website design firm or restaurant, we are trying to search for those that are located as near as possible to where we live, and guys at Google are aware of this.
Place Search organises all kinds of information around places. Search results will be targeted around specific locations therefore comparing services, products or reviews becomes an easy task for everyone. There are two types of results as you can see in the uploaded images, the results for “London flowers” and “Trowbridge plumbers”. As we may see in the first image, it is like the organic results do not count anymore, the first page is filled with all local results.
This can be a good thing for one, but a bad thing for others that were ranking on top organic searches. Every listing has a description for visitors to know exactly what it has to offer, they reveal reviews from different sites. Basically, all the information is grouped for folks to easily find what they are looking for locally and compare the results.
A new add-on would be the link to “Places” in the left of search results page. So let’s say you are in London, searching for restaurants. To trigger the Places results just click on the link and there you have it. Tech guys at Google claim their new technology connects hundreds of millions of sites with over 50 million locations and this new Place Search will save people about two seconds when searching for local information. Place Search is due to bee available in more than 40 languages worldwide.
The website designers at WebCreationUK are keeping an eye on this subject and will update this news as soon as something new is released online.










