Finally there is some good news with a report that shows on-line advertising has grown Europewide. New figures from the Internet Advertising Bureau and PricewaterhouseCoopers reveal that on-line advertising spend in Europe increased by 20% in 2008, reaching £11billion.
The report shows a 26% increase in on-line search spending last year compared with 2007. Meanwhile, on-line classified spend rose by 17.4%, display advertising grew by 15.1% and email increased 12.2%.
However, while 10 top countries accounted for 93% of the total European on-line advertising market, six of these nations, including the UK, experienced growth of less than 20%.
Tough times indeed – but perhaps it’s time to be a bit more positive.