A new report has revealed that almost three-quarters (73%) of on-line women are now active social media users. The study by BlogHer and iVillage shows that on average women are engaging weekly or more often with popular social media platforms, including Facebook and Twitter.

The American survey also found that women increasingly look at blogs and message boards when seeking advice and recommendations. So it seems that even as the use of social media sites such as Facebook continue to grow, women are still looking to blogs as a reliable resource.

This study underlines the importance of blogs for businesses, and especially for e-commerce companies that might want to target the female buyer market.

Other highlights from the study include:
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*Among the iVillage community, 73% say they share topics on message boards/forums that they would not share on social networks.

* Of those, relationships (61%), health (45%) and work-related (39%) issues were the main topics they would not share on social networks.

Tags: Blogs, social media

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