Do you use email marketing campaigns to drive traffic to your website? If so, then you also need to make sure that you have a dedicated landing page that can act to maximise click-throughs and conversions.

By a landing page we do not mean a home page. A home page is designed to be all things to all people while a landing page can be specifically tailored to be all about follow-through. This is the place where you can post a special promotion or a proposition.

The best way to hook visitors in is to get straight to the point. Use a headline, or a banner, or bullet points, or a video and make the message clear. Tell the visitor what they will get from your site/promotion.

Think of a landing page as a mini-site that is specifically designed to optimise your on-line marketing visibility, conversions, sales and referrals. Then from this landing page you can encourage visitors to go through to your actual website.

You could think about having several landing pages to appeal to different sectors of potential customers.

To find out more about well-designed landing pages speak to your web designer – and also ask a copywriter to help you with writing the right messages.

Tags: email marketing, marketing

This entry was posted on Thursday, May 13th, 2010 at 10:22 am and is filed under Business, SEO / Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Posted by jodi You can leave a response, or trackback from your own site.